In today’s episode of Brave in Business Bec chats to Rita Merienne, whose goal is to equip the sandwich generation with the knowledge and skills to make emotionally healthy and physically healthy transitions to aged care for their loved ones. Rita is passionate about creating a community designed to fill the void in aged care and help people manage their caring responsibilities with more ease.

In this episode you’ll hear about:
– Rita’s deeply personal reason for creating her businesses centring around supporting the aged care sector
– how to market to a cohort that doesn’t typically spend time online or social media
– the ways in which you can educate and talk to an audience that need levels of awareness
– the importance of being an action taker as a small business owner
– the incredible power of reaching out to local celebrities and how to approach them

If you are wanting to get a big dose of courage and feel inspired to move the needle further in your business, then this is the podcast episode for you!

Pop Your Business The Conference access here

Join Bec’s Business Besties here, a monthly membership with mastermind vibes, the community you need when building a business.
Find Brave Biz inspo with Bec here:

Find Rita Merienne here:
Rita Merienne Website
The Carer’s Champion Magazine

This post contains affiliate links. If you use one of these links, I may be offered a small monetary or non-monetary reward in thanks for the referral. I would not recommend a product or service that I hadn't used and only recommend products and services that I actually believe in. With this in mind, please do your own research to understand whether a product or service is right for you and your business.

Bec McFarland

About the author

Bec McFarland is a career and business coach, who is passionate about helping you feel more fulfilled by your work. When she is not working she is... working... or spending time with her husband, family, doggo and bearded dragons.


aged care, Bec McFarland, Brave in Business, business coaching, business mentoring, career coaching, carer support, pop your business, pop your career, Rita Merienne

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