Mailchimp Magic

$150.00 including GST


  • Has Mailchimp been driving you crazy?
  • Or perhaps you’ve avoided getting into email marketing because you don’t know how to set it up? 
  • Maybe you have a Mailchimp account and you’ve been sending the occasional newsletter, but you’re just not quite sure how to make it work for your business? 
  • Or you’re getting sick of manually sending the same email series to your customers?
  • If you can relate to any of these questions, Mailchimp Magic is just what the doctor ordered!

    In this short course, we’ll be showing you exactly how to embrace email marketing and to make Mailchimp part of your weekly routine. After completing this program, you’ll feel more in control of your email marketing with a clear strategy to move forward.


    • Start email marketing
    • Set up a lead magnet
    • Segment your audience
    • Deliver a regular newsletter
    • Build customer relationships
    • Create a Mailchimp account
    • Make email marketing easier
    • Send tailored campaigns
    • Batch and automate tasks
    • Use your data wisely
    • Deliver a welcome series
    • Combat your fear of the tech
    • Own your audience
    • Design a landing page
    • Feel more in control!



    • 5 x 60-90 minute video tutorials available on demand for you to watch again and again!
    • A bonus video tutorial showing you how to understand your Mailchimp analytics and use them to inform your future email marketing campaigns
    • A Facebook community where course content will be delivered. This will be a safe space for you to ask questions, seek feedback, get extra support and communicate with other course participants


    1. Getting started

    I’ll show you exactly how to set up your Mailchimp account from scratch. We’ll cover landing pages, lead magnets and I’ll even show you how to create a beautiful email newsletter template that will save you time in the future.

    2. Levelling up

    Next, I’ll show you how to segment your audience to deliver targeted campaigns, how to create automated sales funnels, how to increase engagement and conversion and when to upgrade your email marketing software

    3. Understanding analytics

    Finally, my own Business Manager will be sharing a bonus workshop about how to understand your Mailchimp analytics and how to use them to get better results from future campaigns. Data is king – IF you know how to use it!


    What if I have never used Mailchimp or any email marketing software before?

    No worries – this program is perfect for you. We’ll be starting right at the very beginning and building an account out from scratch. There is no prior knowledge required!

    What if I’m technically challenged?

    Totally okay. I’ll be sharing screen recordings to show you exactly what to do, step-by-step. If you miss something, the videos will be available for you to go back and watch again. I’ll also be available in the Facebook group to answer questions and troubleshoot.

    I’ve already got a Mailchimp account and I’m sending emails. Is this program too basic for me?

    Well, it depends. If you’ve already got a landing page, lead magnet, auto-responder, automated welcome series and customer segmentation set up, then yes. But if you’ve just started sending campaigns and you don’t have any of these foundational elements, Mailchimp Magic can still be very helpful for you.

    Will this workshop cover strategy as well as the tech?

    While we will touch on some broad strategy, this program is designed more as a “how-to”, to show you how to get started in Mailchimp or take your account to the next level. We will cover more in depth email marketing strategy, list building and sales funnels in my next program, Email Marketing Bootcamp, that will be launching shortly. Stay tuned!

    I’ve got more questions…

    Great! Flick me an email at and let’s chat!

    When Bec started going on about Mailchimp and email marketing I was really skeptical. I very rarely open my own emails and just didn’t think that this was worth investing my time into. She finally wore me down / forced me to start and I took the plunge. With her expertise and knowledge and creative eye we created an awesome newsletter in Mailchimp and clicked the Send Button.

    I almost had a heart attack!!! Within 2 hours of me hitting send I had 2 people contact me about the Leap Year special I was running. Within 48 hours I had made 3 sales!!! All from an email sent with MailChimp!! Thank you Bec for pushing me into getting out of my comfort zone and clicking send. I’m now excitedly preparing for my next email campaign!!

    Janita Lloyd

    Independent Rodan + Fields Consultant

    Don’t wait another second to implement Mailchimp. Rebecca has introduced me to a whole new world of communicating with my clients! And for me, it’s become a critical part of my business for the past couple of months (and vital in the coming, uncertain months ahead).

    Clients that I’ve not seen in the salon for a while have been reminded that my business is still here (people get busy and forget us or their personal situation changes or maybe we’re just what they need right in that moment we hit their in box) and have booked in for treatments… business has grown. I love the fact that I also get to see who has opened the email and who has taken further action and clicked through to my appointment book and have not gone any further – this allows me to follow them up by phone!

    P.S. Rebecca has a real gift for teaching – if she can teach me she can teach anyone!!!

    nikki gilbert

    Beauty Therapist