Email Marketing Bootcamp

$500.00 including GST

Email Marketing Bootcamp is an eight week training experience that includes class content as well as group coaching. Whether you’re just getting started with email marketing or you’re looking to take your email marketing strategy to the next level, this is the course for you!

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So, what exactly is Email Marketing Bootcamp? Part training course, part group coaching program, Email Marketing Bootcamp is the perfect experiential learning package to help you develop a strong email marketing strategy and take action to implement it. With six weekly training sessions, eight group coaching calls and two weeks dedicated to implementation, Email Marketing Bootcamp creates space for you to do the work AND shows you what to do. By the end of this program, you’ll have a tight handle on how email marketing can support you in your biz, as well as having the foundations in place to make it happen. 

Sound good? 


  • Start email marketing
  • Create a lead magnet
  • Map your customer journey 
  • Talk to your clients regularly
  • Build stronger relationships
  • Grow an audience you own
  • Make email marketing easier
  • Give your clients more value
  • Create sales funnels
  • Make informed decisions
  • Deliver a welcome series
  • Communicate strategically
  • Maximise conversions
  • Make more money
  • Have a plan and stick to it!



  • 6 x value-packed modules of content delivered through a mixture of live video, pre-recorded video, live group coaching and PDF guides
  • 8 x weeks of group coaching support, including 2 x implementation weeks for you to take what you've learned, implement it, seek feedback and tweak as necessary
  • Cheat sheets for each module, containing content ideas, list building suggestions and tried and tested strategies to improve your overall success with email marketing
  • A Facebook community where course content will be delivered. This is a totally safe space for you to ask questions, seek feedback, get extra support and communicate with other course participants
  • Fast action bonuses may be available during the launch period - more information will become available 


1. Lead Magnets

We'll talk about the different types of lead magnets, how to know what's best for you and your audience, and explore some of the lead magnets on the market. We'll also discuss how your lead magnet fits into your overall sales funnel.

2. Your Welcome Series

Let's look at the strategy of your welcome series and how you can use your welcome series to segment your subscribers for different funnels. We'll also explore how you can repurpose content to improve your welcome series.

3. Email Newsletters

We're approaching this module from a content marketing perspective and considering what you should include, how to increase your open rates and how to nurture your subscribers so they become your customers. 

4. Funnels and Your Email Marketing Ecosystem

Funnels are your friend! In this module we're exploring your entire email marketing eco-system and mapping it out so that you know where you need to focus your energy. This is where we go deeper with automations - fun!

5. List Building

It's no use having all this amazing content and helpful automations if you don't have any subscribers. In this module we'll be putting together a list building strategy to help you find your ideal customers and get their emails!

6. Advanced Email Marketing

Finally, let's chat about re-marketing, resending emails, using your subscribers as a custom audience for Facebook marketing, audience segmentation and anything else on your email marketing wish list!


What if I am completely new to email marketing... is this program okay for me?

Absolutely. This program is helpful whether you're brand new to email marketing or you've been email marketing for a while, but without an overall strategy. You'll walk away with a complete email marketing plan and the knowledge to implement it!

What if I’m technically challenged?

That's not a problem. This program focuses more on the strategy than the how-to, so there's not a lot of technical work required. You will need to know your way around your email marketing system when it comes to implementing your strategy, but I can point you in the right direction to get that information. I won't leave you hanging!

What email marketing software does this program cover?  

Because this program is more about the strategy, rather than the technical "know-how", it is suitable for you to use in conjunction with any email marketing platform. Where I am showing you what things look like in the "back-end", I'll be using Mailchimp and ActiveCampaign, but this will be for illustrative purposes rather than being instructional.

I've already completed Mailchimp Magic and some of the topics cross over. Should I still do this program?

Yes! Totally! Mailchimp Magic was designed to provide you with the technical foundations you need to execute a lot of what we'll be talking about in Email Marketing Bootcamp. So although Mailchimp Magic isn't a pre-requisite, the content in this program will build upon what you've already learned. Make sure you get in touch with me as Mailchimp Magic graduates receive a special discount for Email Marketing Bootcamp!

What if I can’t make it to the live sessions?

All sessions will be delivered live using Zoom (a video conferencing platform) and recordings will be uploaded into the Email Marketing Bootcamp Facebook group, where all the course content is housed. Videos will be kept up so that you can come back and watch them later. You’ll also have an opportunity to ask questions before and after each session - I’ll make sure you don’t miss out!

I’ve got more questions…

Great! Flick me an email at and let’s chat!